case study ✎ Press Advertising
"Unforgettable" — that's one word for our press capability. A year-long newspaper campaign that put the brand first and kept it lodged in the reader's mind.
Client
Dinam Dailies
Discipline
Press Advertising
Year
2024
Status
Spread all over
The brief
By putting the brand first we ensure that it lasts in the mind of our target group. Whether it's newspapers or magazines, we tailor each bit of communication to fit its own objectives and strengthen brand building straight from the get-go.
What we did
- 48-insertion press calendar across four dailies
- A single ink-drawn protagonist carried through every ad
- Headlines written to be read aloud over morning coffee
The result
Recall scores tripled. The clippings file is now thicker than the brand book.
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