case study ✎ Outdoor
Outdoor is not a newspaper ad blown up a hundred times. Twelve hoardings, one storyline, and a city that started taking the long way home.
Client
Marina Motors
Discipline
Outdoor
Year
2024
Status
Spread all over
The brief
The great outdoors means something different to us. Outdoor communication doesn't just mean blowing up a newspaper ad to a hundred times its size — a standard practice in even the grandest of agencies. Our outdoor experience delivers communication that really stands out.
What we did
- Twelve sequential hoardings along one arterial road
- Hand-painted transit media and bus-back one-liners
- A finale billboard that completed the story on day 30
The result
The route became the campaign. People drove past their own turn to read the next panel.
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