case study ✎ Packaging
Imagine Superman in Shaktiman's costume. Packaging matters — from FMCG shelves to heavy industry crates, we made a spice brand impossible to shelve quietly.
Client
Anna & Sons Spices
Discipline
Packaging
Year
2025
Status
Spread all over
The brief
Imagine Superman in Shaktiman's costume, imagine James Bond in a Bermuda… yes, packaging matters and you know it. From FMCG to heavy industries, our packaging portfolio shows our understanding of the segment.
What we did
- Structural redesign of the whole retail range
- Ink-illustrated label system, one story per SKU
- Shelf-blocking strategy for general trade and modern trade
The result
Sales conversations at the kirana counter now start with "that black and white one". Good things come in good packages.
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