case study · Packaging
Imagine Superman in Shaktiman's costume. Packaging matters — from FMCG shelves to heavy industry crates, we made a spice brand impossible to shelve quietly.
Client
Anna & Sons Spices
Discipline
Packaging
Year
2025
Status
Out in the world
The brief
Imagine Superman in Shaktiman's costume, imagine James Bond in a Bermuda… yes, packaging matters and you know it. From FMCG to heavy industries, our packaging portfolio shows our understanding of the segment.
What we did
- Structural redesign of the whole retail range
- An illustrated label system, one story per SKU, in a five-colour world
- Shelf-blocking strategy for general trade and modern trade
The result
Sales conversations at the kirana counter now start with "the bright one with the stories on it". Good things come in good packages.
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