case study ✎ Radio
What does a brand sound like? A sonic identity and radio series that gave an industrial giant a voice people hummed at traffic signals.
Client
Bharat Steels
Discipline
Radio
Year
2024
Status
Spread all over
The brief
What does a brand sound like? To us that's not a funny question at all — each brand has its own voice, and radio is the medium where we discover it. From industrial giants to furniture brands, we've given a voice and a soundscape to them all.
What we did
- Sonic logo and full soundscape design
- 26-episode sponsored radio series
- Regional adaptations in four languages
The result
We've heard the brand break the silence with its own sweet song — and so has everyone else on the 6 o'clock drive.
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